London Lions will wear Jordan Brand uniforms and apparel from the 2026-27 season, becoming the first British professional basketball club to take the court in Jordan Brand kit.
The club announced the move on 13 August, confirming that its men’s and women’s teams will compete in Jordan Brand game uniforms across domestic and European competition. Jordan Brand apparel will also be used across the Lions’ youth and academy programmes.
The partnership, delivered in collaboration with Jordan Brand and KitKing, gives the Lions a major global basketball brand alignment as they prepare for the new Super League Basketball campaign and a return to BKT EuroCup competition.
Lions president Lenz Balan described the announcement as “an exciting moment” for the club, saying Jordan Brand is one of the most recognisable names in basketball and that becoming the first British professional club to wear the brand is a milestone for London.
Jordan Brand’s Susan Mulders said basketball continues to grow around the world and that the brand is pleased to see the London Lions take the court in Jordan Brand as they begin the 2026-27 season.
The Lions said their first Jordan Brand game kit will be unveiled ahead of the season, with supporter apparel and further partnership initiatives to follow.
For British basketball, it is another sign of how London’s flagship club is positioning itself beyond the domestic market, linking SLB and EuroCup ambitions with one of the sport’s most recognisable brands.
Source: London Lions official announcement.