Jordan Brand’s UK basketball push has another visible marker, with the Air Jordan 4 “London” set to launch as a regional release next month.
Hypebeast reports that the colourway officially launches on 12 September 2026, with the shoe carrying the SKU IV6048-001 and a listed retail price of $230 USD. UK pricing and availability should be checked with Nike and authorised retailers closer to release, as prices and stock can change.
The “London” edition uses a Black/Red Bark/Dark Smoke Grey/Smoke Grey/Hemp colourway. The design replaces the Air Jordan 4’s usual nubuck feel with shaggy grey suede, adds rust-toned accents, and includes a translucent heel detail with raised “Air” text over an “LDN” graphic.
There is also a direct UK basketball link. The release follows Jordan Brand’s move to outfit the London Lions, making the Lions the first British basketball team to wear the brand. That gives the shoe more relevance than a standard lifestyle drop for UK hoops fans.
For All Basketball UK readers, the key point is not just the trainer itself, but what it says about the visibility of basketball culture in Britain. A London-themed Air Jordan 4, attached to a wider European basketball push, lands at a time when the UK game is trying to grow its audience on and off the court.
It should also interest collectors and players who follow basketball footwear, especially if the regional release is limited. As always with sneaker launches, availability, final UK price and retailer allocations may vary.
Source: Hypebeast