
London Lions Become First British Pro Basketball Club to Wear Jordan Brand
London Lions will wear Jordan Brand on-court and training apparel from the 2026-27 season in a landmark first for a British professional basketball club.

London Lions will wear Jordan Brand on-court and training apparel from the 2026-27 season in a landmark first for a British professional basketball club.

London Lions president Lenz Balan says the club wants to become a global basketball franchise as NBA Europe, EuroLeague investment and UK grassroots growth converge.

London Lions have been drawn in Group B of the 2026-27 BKT EuroCup. Here is who they face, how the format works, and what their playoff chances look like.

London Lions have strengthened their backcourt with Devante Jones, one of last season’s most productive BKT EuroCup guards.

London Lions have secured a multi-year BKT EuroCup place, with Early Bird ticket sales set to run from 17 June to 7 July.