
Air Jordan 4 “London” puts UK basketball culture in the spotlight
Jordan Brand’s Air Jordan 4 “London” is set for a regional release, with the shoe tying into the UK hoop scene and London Lions partnership.

Jordan Brand’s Air Jordan 4 “London” is set for a regional release, with the shoe tying into the UK hoop scene and London Lions partnership.

London Lions will wear Jordan Brand on-court and training apparel from the 2026-27 season in a landmark first for a British professional basketball club.